Who We Are

Mad Scientists of Marketing who love working with your brand to elevate how you are seen by the world.

Rebuilding your position within the marketplace so you are ATTRACTING clients instead of CHASING them.

  • We consider ourselves an extension of your business
  • Everyone is unique in their needs and offerings (no pre-fab DFY)
  • Full intake / diagnostic of your business performed upon entry
  • Real process critique – We don’t say YES! just because you are a client

Identify Your Business DNA

Find your brands identity. What sets you apart from the competition and makes you unique to the market.

Globally Experienced Team

Our entire team at Sales Biology are students of the game. Always growing, always learning.

Your Formula for Success

Build your brand and business, attracting the projects you want to work on.

Your Brand is the Star

Everything we create is 100% original and for your business. No templates or “rinse and repeat” items. Ever!

Don't decrease your goals. Increase the effort!


If you are looking for someone to give great and up to date sales and marketing advice in this technological age then don’t go past Steve Lichtman.
He helped me and my organisation for 18 months come to grips with a very wide range of technology and social media to enhance our marketing message. I could not recommend him more highly.

Mark Oliver – CEO
MarkTwo Consulting

Updates from the Lab

Minisode Personal Event Planning

Minisode 5 – Personal Event Planning

Minisode 5 – Personal Event Planning You have the day free and are attending an Industry event. You show up, take in a few speakers, walk the floor, go home. That’s 90% of event attendees right there and man are they missing out. 4 key takeaways for any event attendee: 1 –  Tell people where…

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Mindset Dedication and Focus

Dedication and Focus

Hey guys, just a quick message here from The Laboratory. I’m sitting in my car outside of my daughter’s karate class right now. It’s the weekly practice so there may be noise in the background, but that’s okay. So my point today is really about dedication. We’ve been doing this since she was three years…

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